Hi, I'm Daniel. I've spent the past 4.5 years at Meta building 0-to-1 products in the WhatsApp Business ecosystem.

In my role, I own the in-product messaging strategy end to end. This includes defining value propositions, voice and tone, naming systems, and UX copy — with a focus on translating technical capabilities into clear user value. ​
​
My work sits at the intersection of product, design, and marketing, and I find myself constantly asking: Is this clear enough for someone new? Does this build trust? Is this consistent with how we've talked about this elsewhere?

In my free time, I enjoy being active and in the outdoors. I'm currently training for my first marathon.

Email  |  LinkedIn